Head of Editorial Content, AskGamblers / Gentoo Media
Bojana Djordjevic has spent the better part of a decade working inside the online gambling industry, not observing it from the outside. She knows how casino operators frame their bonus terms, where slot RTP figures tend to mislead, and what separates a functional withdrawal process from one that quietly frustrates players. That accumulated working knowledge shapes every piece of content she writes or commissions.
She currently serves as Head of Editorial Content at Gentoo Media, the parent company of AskGamblers, one of the longest-running and most referenced casino review platforms in the world. In that role, she is responsible for the editorial direction of the site, the accuracy of casino and slot evaluations, and the professional standards applied across the entire content team.
Background and Professional Experience
Bojana holds a degree in Journalism from the Faculty of Culture and Media in Belgrade, where her training covered investigative reporting, editorial ethics, and media criticism. She began her professional career in digital content and marketing communications before moving into the iGaming sector, where the combination of regulatory complexity, player advocacy, and high-volume content production proved to be a better fit for her skill set.
Her entry into online gambling journalism came through Catena Media, where she joined AskGamblers in 2022 as an English Content Editor Lead. She was responsible for managing editorial workflows, maintaining content quality standards, and overseeing casino and slot reviews across multiple markets. When Gaming Innovation Group (GiG) acquired AskGamblers in 2023, she transitioned to the new organisation and was subsequently promoted to Head of Editorial Content, a role she continues to hold under Gentoo Media.
Prior to iGaming, Bojana worked across several industries including productivity software, lifestyle publishing, and media. She contributed to Clubber Magazine and held positions at Adria Media Group, giving her a grounding in print and digital editorial standards that she has carried into her gambling journalism work.
Her day-to-day experience includes direct evaluation of casino platforms, review of operator licensing documentation, assessment of bonus terms and wagering requirements, and analysis of slot mechanics from major software providers. She has reviewed casinos operating under MGA, UKGC, Curaçao, and other regulatory frameworks, and understands how jurisdictional differences affect player protections.
Areas of Specialisation
Bojana’s work focuses on the following areas of online gambling content:
Casino reviews – Bojana approaches casino evaluations as a working document, not a promotional summary. Her reviews cover licensing and regulatory standing, game library breadth and software provider diversity, payment method availability and processing times, bonus structures and the accuracy of their terms, customer support responsiveness, and mobile performance. She does not rate a casino positively based on affiliate relationships or commercial agreements.
Slot reviews – She analyses slot games with attention to mechanics rather than marketing language. This includes RTP verification against published provider data, volatility assessment, bonus feature structure, and how the game performs across different bet levels. She is sceptical of inflated RTP claims and notes discrepancies where they exist.
Bonus analysis – Bojana has reviewed hundreds of casino bonus offers and is familiar with the range of restrictive conditions that make them less valuable in practice than in headline figures. Her bonus assessments include wagering requirements, game contribution percentages, maximum bet restrictions, time limits, and eligible territories.
Industry news and regulatory developments – She covers changes in gambling legislation, licensing updates, operator compliance failures, and significant industry events, particularly as they affect players in regulated markets.
Content strategy and editorial leadership – In her Head of Editorial Content role, she sets review methodology, quality benchmarks, and fact-checking processes for the broader AskGamblers editorial team.
Editorial Independence and Review Methodology
AskGamblers operates a complaint resolution service that has recovered over $70 million in unpaid or delayed player funds since its launch. The credibility of that service depends on the editorial side of the platform maintaining independence from commercial pressures. Bojana’s work is conducted within that framework.
Her reviews are not written to satisfy operator relationships. Casinos that receive poor evaluations are not suppressed or softened as a result of partnership discussions. Negative findings – including slow withdrawals, predatory bonus terms, inadequate customer support, or regulatory concerns – are documented as they are found.
Where AskGamblers has commercial relationships with operators, this is disclosed in accordance with standard affiliate industry practice. The existence of a commercial relationship does not alter the editorial assessment of a casino’s strengths or weaknesses.
Bojana’s approach to research involves direct interaction with the platforms she covers. She does not rely solely on operator-supplied information. Licensing status is verified against the relevant regulatory authority’s published register. RTP figures are cross-referenced with provider disclosures where available. Bonus terms are read in full, not summarised from marketing copy.
She does not accept gifts, free credits, or preferential treatment from operators in exchange for coverage.
Responsible Gambling
Bojana writes about gambling as a form of entertainment that carries real financial risk for some players. Her content does not minimise that risk or use language designed to encourage excessive play. Casino reviews published under her editorial oversight include responsible gambling information, links to support organisations, and honest assessments of player protections offered by each operator.
She is familiar with the responsible gambling tools that reputable operators are required to provide – deposit limits, session time reminders, self-exclusion, and reality checks – and notes their presence or absence in her evaluations. Casinos that make responsible gambling tools difficult to access or that use manipulative promotional language are assessed accordingly.
AskGamblers maintains a list of blacklisted casinos and a complaint resolution service. Bojana’s editorial work contributes to the credibility of both. She treats unresolved player complaints as a significant negative signal when assessing an operator’s standing.
Publications and Contributions
Bojana’s bylined work appears on AskGamblers across casino reviews, slot analyses, promotional evaluations, and industry news. Her editorial oversight extends to the broader content output of the platform, which covers multiple markets including the United Kingdom, New Zealand, Canada, Germany, and others. She has contributed to content covering regulatory changes across these markets and has written analytical pieces on significant industry developments, including operator acquisitions, licensing disputes, and changes to bonus regulation.
AskGamblers has received recognition from industry bodies including iGB and EGR, reflecting the platform’s standing as a reference point for both players and operators.
Contact the Author
Bojana is reachable for editorial enquiries, factual corrections, or questions about AskGamblers’ review methodology.
LinkedIn: linkedin.com/in/bojana-djordjevic
If you have identified an error in a review or article published under Bojana’s editorial oversight, corrections are taken seriously and addressed promptly. AskGamblers maintains a corrections policy in line with standard editorial practice.
If you are an operator or software provider with a factual dispute regarding published content, contact details for the editorial team are available through the same channel. Commercial partnership enquiries should be directed to the AskGamblers affiliate and partnerships team rather than the editorial department.